Amazon Marketplace Management Case Study
Lids Amazon case study
In just 90 days, Convert Ops drove a 15% YoY revenue increase for LIDS on Amazon while cutting ad spend by 25% and dropping ACOS from 24% to 15%. Proof that smart optimization can unlock massive gains for established brands.
Timeline
90 Days
Client
Lids
Service
Amazon Marketplace Management
The Challenge
LIDS was already an established brand on Amazon, but wanted more — better efficiency, stronger rankings, and a smarter ad approach. They brought in Convert Ops to manage the account, A to Z.
The Strategy & Approach
Keyword + ASIN audit; Profit-first ad structure revamp; Creative optimizations; Organic ranking focus
The Results
ACOS dropped from 24% to 15% over the 90-day window — the efficiency gain that made the revenue growth and spend reduction possible at the same time, rather than one coming at the cost of the other.