Our Services
Customer retention + lifestyle marketing
Turn first-time buyers into long-term customers
Acquiring a customer is only the beginning. Sustainable growth comes from building relationships that drive repeat purchases, stronger loyalty, and greater customer lifetime value. Convert Ops develops and manages customer retention and lifecycle marketing programs across email, SMS, loyalty, automation, and personalized customer journeys. We use customer behavior, purchase history, product data, and performance insights to deliver the right message at the right moment. From welcome flows and post-purchase education to replenishment, cross-sells, loyalty, and win-back campaigns, we help brands generate more revenue from the customers they have already worked hard to acquire.
Build a Customer Journey That Continues After Conversion
Effective retention marketing is a coordinated customer experience built around each stage of the relationship, not a collection of disconnected emails.
full-lifecycle CRM strategy
From welcome flows to win-back campaigns, we manage every stage of the customer relationship. Includes:
Account setup and marketplace strategy
Product listing creation and optimization
Keyword and content development
Walmart Connect advertising
Pricing and promotional strategy
Inventory and fulfillment planning
Catalog and variation management
Marketplace reporting
Competitive analysis
Conversion optimization
Operational issue resolution
Ongoing account management
Programs That Keep Customers Coming Back
Retention isn’t one channel, it’s a coordinated system: email, SMS, automated flows, loyalty, subscriptions, and win-back campaigns, each aimed at a different stage of the customer relationship.
Lifecycle Capabilities
Email Marketing Management
Convert Ops manages the complete email marketing program: strategy, campaign planning, automation, copy, creative direction, testing, segmentation, and reporting.
SMS Marketing
Convert Ops develops SMS programs built around relevance, urgency, customer behavior, and responsible sending practices.
Automated Lifecycle Flows
Convert Ops develops, manages, and optimizes automated customer journeys based on real customer actions.
Segmentation + Personalization
We identify meaningful customer groups and tailor messaging, products, offers, and timing accordingly.
Post-Purchase Experience
The period immediately after a purchase is one of the most important stages in the customer relationship.
Loyalty, Rewards + VIP Programs
Loyalty programs should give customers a reason to return, engage, and choose the brand over competing alternatives.
the data behind retention
A retention program is only as good as the data feeding it. Convert Ops connects the platforms a brand already runs on, Klaviyo, Shopify, Attentive, loyalty and subscription tools, and builds the reporting that shows what retention is actually worth in revenue, not just open rates. That's how a lifecycle program stays accountable to the business, not just to campaign metrics.
Measurement + Performance Reporting
Know what retention is actually worth
Platform-reported revenue alone does not provide a complete picture of lifecycle performance. Convert Ops provides reporting designed for marketing teams, operators, and executive leadership. Reporting may include:
Email and SMS revenue
Revenue per recipient
Flow and campaign performance
Repeat purchase rate
Time between purchases
Average order value
Customer lifetime value
Subscription adoption and churn
List growth
Engagement trends
Deliverability
Unsubscribe and opt-out rates
Customer segment performance
Incremental revenue
Retention cohort analysis
This is how a lifecycle program stays accountable to the business, not just to campaign metrics.
List Growth + Subscriber Acquisition
Grow email and SMS acquisition with better placement, offers, and forms
Convert Ops helps brands increase email and SMS acquisition through better placement, stronger offers, improved forms, and more relevant customer experiences. Programs may include:
Website pop-ups
Embedded forms
Exit-intent offers
Quiz and survey acquisition
Giveaways and lead magnets
Landing pages
Checkout opt-ins
Paid media lead generation
Referral programs
Offer testing
Form timing and targeting
Email and SMS consent strategy
Subscriber-quality analysis
Retention-focused creative and copy
Lifecycle messaging frameworks
Better acquisition at the top of the funnel means a stronger list to retain from day one.
