Paid Media Management Case Study
Figs case study
We scaled FIGS prospecting more than 2x while improving efficiency in a rising CPM environment. A case study in how to grow without breaking performance.
Timeline
90 Days
Client
Figs
Service
Paid Media Management
The Challenge
FIGS & SuperCircle needed to aggressively scale prospecting without sacrificing efficiency. Previous campaigns struggled to maintain performance as spend increased.
The Strategy & Approach
Creative systems designed to scale without fatigue; Prospecting audiences built around intent signals; Full-funnel optimization to protect CPA during scale
The Results
Convert Ops drove over a 150% increase in acquisition volume while cutting CPA by more than 20%. Higher CPMs were absorbed without any drop in performance, CTR improved meaningfully at scale, and CPC held stable even as delivery increased.