Paid Media Management Case Study
Guess jeans case study
We helped GUESS dramatically scale new customer acquisition on Meta while cutting CPA nearly in half. Same auction, stronger execution, and a new performance ceiling unlocked.
Timeline
90 Days
Client
Guess Jeans
Service
Paid Media Management
The Challenge
GUESS & SuperCircle needed to scale new customer acquisition while improving efficiency in a competitive Meta auction. Prior efforts were generating results, but costs were rising and performance had plateaued.
The Strategy & Approach
Rebuilt prospecting strategy around: Higher-performing creative frameworks; Stronger audience signal alignment; Faster optimization cycles focused on engagement quality; Funnel-aware execution from click to conversion
The Results
Convert Ops nearly quadrupled account creation volume while cutting CPA by roughly 50%, and CPMs held steady throughout, confirming the gains came from better execution, not cheaper media. Creative resonance drove the shift: CTR nearly doubled and CPC dropped by more than 50%, alongside a significant lift in landing page efficiency.