Paid Media Management Case Study
J.Crew case study
Convert Ops reduced customer acquisition costs for J.Crew by over 50% while maintaining scale. Proof that better execution beats cheaper media every time.
Timeline
90 Days
Client
J. Crew
Service
Paid Media Management
The Challenge
J.Crew & SuperCircle needed to maintain acquisition volume while significantly improving efficiency. Prior campaigns were delivering outcomes, but at an unsustainable cost structure.
The Strategy & Approach
Improving engagement at the top of funnel; Aligning creative with higher-intent prospecting audiences; Optimizing for downstream conversion efficiency, not just clicks
The Results
Convert Ops cut CPA for J.Crew by more than 50% while holding acquisition volume steady. CTR more than doubled, CPC dropped by nearly 50%, and performance improved even as CPMs rose. J.Crew hit the same business outcomes at materially lower cost.